The Neo, Brighton by William Lacy
Brighton is a known trendsetter as a location for boutique hotels, the Neo is part of the original collection. In an age when it is too often seen as a category which only denotes that a place isn’t part of an anonymous chain, it is sometimes useful to think back to what the original concept really meant: different, elite, contemporary, towards the top end of the market, small enough to offer a personalised service.
The Neo is certainly all of these things, and more.